MBA Master of Business Administration
Durham University's MBA Master of Business Administration program is designed to eq...
MSc Marketing
Durham-England
INTAKE: September
Program Overview
Durham University's MSc Marketing program is designed to provide students with a comprehensive understanding of marketing theory and practice in today's dynamic business environment.
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Program Structure: The MSc Marketing program is a one-year, full-time course that covers core marketing concepts, strategic marketing analysis, consumer behavior, market research, digital marketing, and marketing communications. The program offers a blend of academic rigor and practical application to equip students with the knowledge and skills necessary for successful careers in marketing.
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Core Modules: The course includes core modules that cover fundamental marketing theories and concepts. These modules provide students with a solid foundation in marketing strategy, market research methods, consumer behavior analysis, brand management, and marketing analytics. Students gain insights into how marketing principles can be applied to solve real-world business challenges.
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Specializations: Durham University offers a range of specialization modules that allow students to focus on specific areas of marketing according to their interests and career goals. These specializations may include digital marketing, international marketing, brand management, consumer insights, marketing analytics, and social media marketing. The flexibility to choose specialization modules enables students to tailor their degree to their specific areas of interest.
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Practical Skills Development: The MSc Marketing program at Durham University emphasizes the development of practical marketing skills alongside theoretical knowledge. Students engage in various hands-on activities, such as case studies, group projects, simulations, and industry collaborations, to enhance their problem-solving, critical thinking, and decision-making abilities. They also have opportunities to work on real-world marketing projects and gain practical experience.
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Industry Connections and Guest Lectures: Durham University has strong connections with industry professionals and actively engages with marketing practitioners. The program regularly invites guest speakers from leading companies to share their industry insights and experiences with students. This exposure provides valuable networking opportunities and allows students to stay updated on the latest trends and practices in marketing.
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Research Opportunities: The university's marketing faculty is actively involved in research, contributing to advancements in marketing theory and practice. Students have the opportunity to engage in research activities, including research projects and dissertations. This allows them to deepen their understanding of specific marketing areas and develop research skills that can be valuable for future academic or industry roles.
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Career Development Support: Durham University offers comprehensive career development support to MSc Marketing students. The university's career services provide guidance on job search strategies, CV writing, interview preparation, and networking. They also organize career fairs, employer presentations, and alumni events, facilitating interactions between students and potential employers in the marketing industry.
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Alumni Network: Durham University has a strong and active alumni network, including marketing professionals across various industries. The university encourages networking and alumni engagement, which can provide valuable mentorship, internship, and job placement opportunities for current students and recent graduates.
Location
Durham-England
Score
IELTS: 6.5
Tuition Fee
£ 29500
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% to 70% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 92, with at least 23 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 62 with no individual score below 59.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Durham University offers a range of scholarships and bursaries to both domestic and international students.
- Durham University Scholarships and Bursaries: These are awarded to both undergraduate and postgraduate students based on academic excellence, financial need, or specific criteria such as subject area or country of origin.
- Durham International Scholarships: These are awarded to exceptional international students who are pursuing undergraduate or postgraduate studies at the university. The scholarship covers a portion of tuition fees and is renewable for the duration of the course.
- Government Scholarships: Durham University participates in a number of government scholarship programs, including the Chevening Scholarship and the Commonwealth Scholarship.
- College-Specific Scholarships: Some colleges at Durham University offer scholarships and bursaries to their students, such as the Van Mildert College Music Scholarship and the St. Mary's College Travel Grant.
- Departmental Scholarships: Some academic departments at Durham University offer scholarships specifically for international students. These scholarships may be discipline-specific or focused on supporting students from specific regions or countries.
- Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious scholarships awarded to exceptional international students across all academic disciplines. These scholarships cover the full tuition fees and provide a generous living allowance for the duration of the program. The selection process is highly competitive and based on academic merit and leadership potential.
The Durham University MSc Marketing program prepares students for a wide range of careers in marketing, advertising, and related fields. Graduates of the program are well-equipped to work in marketing management, market research, digital marketing, brand management, and many other marketing-related fields.
- Marketing agencies: Graduates can work for marketing agencies, where they may be responsible for developing marketing campaigns for a variety of clients.
- Consumer goods: Graduates can work in marketing roles for companies that produce consumer goods, such as food and beverage companies, personal care product companies, and more.
- Retail: Graduates can work for retail companies, where they may be responsible for managing marketing campaigns for the company's products and services.
- Financial services: Graduates can work in marketing roles for banks, insurance companies, and other financial institutions.
- Technology: Graduates can work in marketing roles for technology companies, where they may be responsible for developing and implementing marketing campaigns for software, hardware, and other technology products.
The MSc Marketing program at Durham University provides students with a strong foundation in marketing theory and practice, as well as valuable practical experience through projects and case studies. Graduates are well-prepared to pursue a wide range of exciting and rewarding careers in marketing and related fields.
