MBA Master of Business Administration
The MBA program at Durham University is a full-time, intensive course aimed at developi...
MSc Marketing
Durham-England
INTAKE: September
Program Overview
The MSc Marketing program at Durham University Business School is designed to provide students with a comprehensive understanding of contemporary marketing practices. It emphasizes the development of critical thinking and analytical skills, preparing graduates for diverse marketing careers.
Curriculum: The program's curriculum integrates core marketing principles with advanced topics, ensuring students acquire both foundational knowledge and specialized expertise. Courses cover areas such as consumer behavior, digital marketing, and strategic brand management. This blend equips students to navigate the complexities of modern marketing landscapes effectively.
Research Focus: Durham University Business School is renowned for its research excellence. The school houses twelve research centers, including the Marketing and International Business center, which focuses on cutting-edge marketing research. In the 2021 Research Excellence Framework, the school was ranked 21st out of 108 institutions for business and management studies, reflecting its strong research output and impact.
Industry Engagement: The program maintains strong ties with industry leaders, offering students opportunities to engage with real-world marketing challenges. Guest lectures, workshops, and collaborative projects with businesses are integral components, ensuring that students gain practical insights and experience.
Global Perspective: Durham University Business School boasts a diverse student body and faculty, enriching the learning environment with multiple cultural perspectives. The program emphasizes global marketing strategies, preparing students to operate effectively in international markets. Additionally, the school's triple accreditation from AACSB, AMBA, and EQUIS underscores its commitment to maintaining global standards of excellence in business education.
Location
Durham-England
Score
IELTS: 6.5
Tuition Fee
£ 32500
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% to 70% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 92, with at least 23 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 62 with no individual score below 59.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Durham University offers a range of scholarships and bursaries to both domestic and international students.
Durham University Scholarships and Bursaries: These are awarded to both undergraduate and postgraduate students based on academic excellence, financial need, or specific criteria such as subject area or country of origin.
Durham International Scholarships: These are awarded to exceptional international students who are pursuing undergraduate or postgraduate studies at the university. The scholarship covers a portion of tuition fees and is renewable for the duration of the course.
Government Scholarships: Durham University participates in a number of government scholarship programs, including the Chevening Scholarship and the Commonwealth Scholarship.
College-Specific Scholarships: Some colleges at Durham University offer scholarships and bursaries to their students, such as the Van Mildert College Music Scholarship and the St. Mary's College Travel Grant.
Departmental Scholarships: Some academic departments at Durham University offer scholarships specifically for international students. These scholarships may be discipline-specific or focused on supporting students from specific regions or countries.
Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious scholarships awarded to exceptional international students across all academic disciplines. These scholarships cover the full tuition fees and provide a generous living allowance for the duration of the program. The selection process is highly competitive and based on academic merit and leadership potential.
The Durham University MSc Marketing program prepares students for a wide range of careers in marketing, advertising, and related fields. Graduates of the program are well-equipped to work in marketing management, market research, digital marketing, brand management, and many other marketing-related fields.
Marketing agencies: Graduates can work for marketing agencies, where they may be responsible for developing marketing campaigns for a variety of clients.
Consumer goods: Graduates can work in marketing roles for companies that produce consumer goods, such as food and beverage companies, personal care product companies, and more.
Retail: Graduates can work for retail companies, where they may be responsible for managing marketing campaigns for the company's products and services.
Financial services: Graduates can work in marketing roles for banks, insurance companies, and other financial institutions.
Technology: Graduates can work in marketing roles for technology companies, where they may be responsible for developing and implementing marketing campaigns for software, hardware, and other technology products.
