Graduate Certificate in Marketing Management ( Co-op )
Sheridan College, located in Ontario, Canada, is a prestigious educational institution ...
Graduate Certificate in Project Management + Marketing Management (Bundled Program)
Hazel McCallion Mississauga
INTAKE: Jan & Sept
Program Overview
Sheridan College, located in Ontario, Canada, is renowned for its comprehensive and industry-focused programs. The Graduate Certificate in Project Management + Marketing Management is a bundled program that combines the principles of project management with essential marketing management skills.
Program Overview:
The Graduate Certificate in Project Management + Marketing Management program at Sheridan College aims to prepare students for the dynamic and challenging roles that require a combination of project management expertise and marketing acumen. The program equips students with the necessary skills to effectively manage projects and implement marketing strategies that drive business success.
Curriculum:
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Project Management Fundamentals: Students gain a comprehensive understanding of project management principles, methodologies, and best practices. They learn about project initiation, planning, execution, monitoring, and closure.
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Marketing Fundamentals: Students acquire a solid foundation in marketing principles, including market analysis, consumer behavior, marketing research, and the development of marketing strategies.
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Project Scope and Time Management: This course focuses on project scope definition, work breakdown structure, and project scheduling techniques. Students learn how to effectively manage project timelines and deliverables.
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Marketing Communications: Students explore various communication channels and learn how to develop effective marketing communication strategies. They study advertising, public relations, digital marketing, and brand messaging.
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Project Cost and Quality Management: This course covers project cost estimation, budgeting, and quality assurance. Students learn how to manage project costs and ensure quality deliverables.
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Market Research and Analysis: Students learn market research methodologies and data analysis techniques to gather and interpret market insights. They gain skills in conducting market research to inform marketing strategies.
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Risk Management: This course focuses on identifying, analyzing, and managing project risks. Students learn risk assessment techniques and develop risk mitigation strategies.
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Marketing Strategy Development: Students develop strategic marketing plans that align with organizational objectives. They learn market analysis, target audience identification, and marketing strategy development.
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Project Leadership and Team Management: This course explores effective leadership and team management principles within the context of project management. Students learn how to lead project teams and foster collaboration.
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Project Integration and Stakeholder Management: Students learn how to integrate project components and manage stakeholder expectations. They gain skills in stakeholder engagement and communication.
Location
Hazel McCallion Mississauga
Score
IELTS 6.5
Tuition Fee
CAD 16618
Application fees: CAD $100
Postgraduate Diploma: To be eligible for a postgraduate diploma program at Sheridan College, Indian students must meet the following admission requirements:
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Completed application form: Students must submit a completed application form, along with the application fee, to the college.
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Academic requirements: Indian students should have a bachelor's degree or equivalent with a minimum average of 65%.
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English language proficiency: International students whose first language is not English must demonstrate English language proficiency by providing scores of any of the following tests:
- IELTS (minimum score of 7.0 overall)
- TOEFL (minimum score of 100 for internet-based, or 600 for paper-based)
- PTE (minimum score of 68)
- Work Experience (if required): Some programs may require students to have relevant work experience in the field.
It is important to note that meeting the minimum requirements does not guarantee admission to the programs as admission to Sheridan College is competitive.
Sheridan College does not provide scholarships to international students. However, there are other financial aid options available to international students, such as bursaries and awards. These are typically based on academic achievement, financial need, and community involvement. International students can also explore external scholarship opportunities offered by their home country's government or private organizations. It is recommended that students thoroughly research and apply for these opportunities well in advance of their desired start date at Sheridan College.
Graduates of the Graduate Certificate in Project Management + Marketing Management program have diverse career prospects, including:
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Project Manager: Graduates can work as project managers, responsible for planning, executing, and monitoring marketing projects to achieve organizational goals.
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Marketing Manager: Graduates can pursue roles as marketing managers, overseeing marketing campaigns, managing marketing teams, and developing marketing strategies that align with project objectives.
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Digital Marketing Specialist: With their understanding of marketing and project management, graduates can work as digital marketing specialists, implementing and managing digital marketing campaigns to support project objectives.
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Brand Manager: Graduates can work as brand managers, responsible for developing and managing brands, ensuring brand consistency across project deliverables, and aligning brand activities with marketing strategies.
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Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to provide insights for marketing strategies and project decision-making.
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Project Coordinator: Graduates can work as project coordinators, supporting project managers in planning, executing, and monitoring marketing projects.
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Marketing Communications Manager: Graduates can work as marketing communications managers, overseeing marketing communication strategies, including advertising, public relations, and digital marketing, within the context of project objectives.
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Product Manager: Graduates can pursue roles as product managers, responsible for developing and managing products throughout their lifecycle, aligning product strategies with project goals.
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Event Marketing Manager: Graduates can work as event marketing managers, planning and executing marketing events and promotions that support project objectives.
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Marketing Consultant: Graduates can work as marketing consultants, providing expertise and guidance in project management and marketing strategies to organizations.
