Graduate Certificate in Marketing Management ( Co-op )
Sheridan College, located in Ontario, Canada, is a prestigious educational institution ...
Graduate Certificate in Creative Industries Management + Marketing Management (Bundled Program)
Hazel McCallion Mississauga
INTAKE: September
Program Overview
Sheridan College, located in Ontario, Canada, is renowned for its comprehensive and industry-focused programs. The Graduate Certificate in Creative Industries Management + Marketing Management is a bundled program that combines the principles of creative industries management with essential marketing management skills.
Program Overview:
The Graduate Certificate in Creative Industries Management + Marketing Management program at Sheridan College aims to equip students with the knowledge and skills necessary to excel in the dynamic and ever-evolving creative industries. The program integrates theoretical knowledge with practical application, preparing graduates to take on leadership roles in creative organizations and effectively promote and market creative products and services.
Curriculum:
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Creative Industries Overview: Students gain an understanding of the creative industries landscape, including the role of creativity, innovation, and entrepreneurship. They explore key sectors such as advertising, design, media, entertainment, and the arts.
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Marketing Fundamentals: Students acquire a solid foundation in marketing principles, including market analysis, consumer behavior, marketing research, and the development of marketing strategies.
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Creative Project Management: This course focuses on project management principles and practices specific to creative industries. Students learn how to effectively manage creative projects, including planning, budgeting, and resource allocation.
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Brand Management in Creative Industries: This course explores brand development, brand positioning, and brand management strategies within the context of the creative industries. Students learn how to create and manage brand experiences that resonate with target audiences.
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Marketing Communications in Creative Industries: Students explore various communication channels and develop integrated marketing communication strategies tailored to the creative industries. They learn how to effectively promote creative products and services through advertising, public relations, and digital marketing.
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Intellectual Property and Copyright: This course provides an overview of intellectual property laws, copyright, and licensing issues within the creative industries. Students learn how to protect and monetize creative works and navigate legal considerations.
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Audience Development and Engagement: Students learn techniques to identify and engage target audiences in the creative industries. They explore audience research, segmentation, and relationship-building strategies.
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Entrepreneurship in the Creative Industries: This course focuses on the entrepreneurial aspects of the creative industries. Students learn about business models, financial management, and strategies for launching and sustaining creative ventures.
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Marketing Strategy for Creative Industries: Students develop comprehensive marketing strategies tailored to the creative industries. They analyze market trends, conduct competitive analysis, and develop strategic marketing plans.
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Creative Industries Internship/Project: Students have the opportunity to gain real-world experience through an internship or project in a creative organization. This allows them to apply their knowledge and skills in a professional setting.
Location
Hazel McCallion Mississauga
Score
IELTS 6.5
Tuition Fee
CAD 17601
Application fees: CAD $100
Postgraduate Diploma: To be eligible for a postgraduate diploma program at Sheridan College, Indian students must meet the following admission requirements:
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Completed application form: Students must submit a completed application form, along with the application fee, to the college.
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Academic requirements: Indian students should have a bachelor's degree or equivalent with a minimum average of 65%.
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English language proficiency: International students whose first language is not English must demonstrate English language proficiency by providing scores of any of the following tests:
- IELTS (minimum score of 7.0 overall)
- TOEFL (minimum score of 100 for internet-based, or 600 for paper-based)
- PTE (minimum score of 68)
- Work Experience (if required): Some programs may require students to have relevant work experience in the field.
It is important to note that meeting the minimum requirements does not guarantee admission to the programs as admission to Sheridan College is competitive.
Sheridan College does not provide scholarships to international students. However, there are other financial aid options available to international students, such as bursaries and awards. These are typically based on academic achievement, financial need, and community involvement. International students can also explore external scholarship opportunities offered by their home country's government or private organizations. It is recommended that students thoroughly research and apply for these opportunities well in advance of their desired start date at Sheridan College.
Graduates of the Graduate Certificate in Creative Industries Management + Marketing Management program have diverse career prospects, including:
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Creative Director: Graduates can work as creative directors, leading creative teams and overseeing the development and execution of creative projects in various sectors such as advertising, design, and media.
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Marketing Manager: Graduates can pursue roles as marketing managers, responsible for developing and implementing marketing strategies, managing marketing campaigns, and overseeing marketing activities within the creative industries.
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Brand Manager: Graduates can work as brand managers, responsible for developing and managing brands within the creative industries, ensuring brand consistency and delivering impactful brand experiences.
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Advertising Account Executive: Graduates can work as advertising account executives, managing client accounts, coordinating advertising campaigns, and ensuring client satisfaction within the creative industries.
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Digital Marketing Specialist: With their knowledge of digital marketing strategies, graduates can work as digital marketing specialists, implementing and managing digital marketing campaigns specific to the creative industries.
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Event Manager: Graduates can pursue roles as event managers, responsible for planning and executing events within the creative industries, including product launches, art exhibitions, and entertainment events.
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Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data on consumer behavior, market trends, and competitive landscapes within the creative industries, providing insights for marketing strategies.
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Public Relations Manager: Graduates can work as public relations managers, responsible for managing communication and public relations activities within the creative industries, building and maintaining positive brand image and relationships.
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Creative Entrepreneur: Graduates can venture into entrepreneurship and start their own creative ventures, utilizing their knowledge of marketing strategies and business management within the creative industries.
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Content Marketing Manager: Graduates can work as content marketing managers, developing and implementing content marketing strategies to promote creative products and services, leveraging storytelling and creative content.
