MSc Advanced Marketing

Postgraduate Entry Requirements:

• Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
• English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
  • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
  • TOEFL: A minimum overall score of 88, with at least 21 in Listening, Reading, Speaking, and Writing.
  • PTE Academic: A minimum overall score of 62 with no individual score below 51.
• Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions

The University of Liverpool offers a range of scholarships to support students in their academic pursuits and help make higher education more accessible. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific eligibility requirements. 

1. Vice-Chancellor's International Attainment Scholarship: This scholarship is designed for international undergraduate and postgraduate taught students who demonstrate exceptional academic achievement. The Vice-Chancellor's International Attainment Scholarship provides a reduction in tuition fees for the duration of the program.
2. Liverpool International College (LIC) Excellence Scholarship: The LIC Excellence Scholarship is available to international students who are progressing from Liverpool International College to an undergraduate degree program at the University of Liverpool. It offers a reduction in tuition fees for the first year of study.
3. Sports Scholarships: The University of Liverpool offers sports scholarships to talented athletes who have achieved a high level of sporting excellence. These scholarships provide financial support, access to training facilities, specialized coaching, and other resources to help athletes balance their academic and sporting commitments.
4. International Scholarships for Research Excellence (ISRE): The ISRE scholarships are awarded to international students undertaking a Ph.D. or MPhil research program at the University of Liverpool. These scholarships provide financial support, covering full tuition fees and a stipend to support living expenses.
5. Subject-specific Scholarships: Various academic departments at the University of Liverpool offer subject-specific scholarships to outstanding students in particular fields. These scholarships aim to recognize academic excellence and support students in their chosen disciplines. Examples include scholarships for Engineering, Business, Medicine, and Social Sciences.
6. Merit Scholarships: The University of Liverpool offers merit scholarships to high-achieving undergraduate students who demonstrate exceptional academic performance. These scholarships are awarded based on academic merit and provide a reduction in tuition fees for each year of study.
7. Widening Participation Scholarships: The Widening Participation Scholarships are designed to support students from underrepresented backgrounds who may face barriers to accessing higher education. These scholarships aim to promote social mobility and provide financial assistance to eligible students.

It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary.

The University of Liverpool in the UK offers the MSc Advanced Marketing course, which provides students with advanced knowledge and skills in the field of marketing. This program is designed to develop strategic thinking, analytical abilities, and practical marketing skills to excel in today's dynamic business environment. 

1. Marketing Manager: Graduates can pursue careers as marketing managers in companies across various industries. They can lead marketing teams, develop marketing strategies, conduct market research, and oversee the implementation of marketing campaigns. They may be responsible for brand management, customer acquisition and retention, and driving revenue growth through effective marketing initiatives.

2. Digital Marketing Specialist: Graduates can specialize in digital marketing and work as digital marketing specialists or digital marketing managers. They can create and execute digital marketing campaigns, optimize online presence, manage social media channels, and analyze digital marketing metrics to drive customer engagement and increase online visibility.

3. Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to identify market trends, consumer preferences, and competitive landscapes. They can conduct surveys, interviews, and focus groups to gather insights and provide recommendations for product development, pricing strategies, and market positioning.

4. Brand Manager: Graduates can pursue careers as brand managers, responsible for building and managing strong brands. They can develop brand strategies, ensure brand consistency across marketing channels, and monitor brand performance. They may also work on brand positioning, brand communication, and brand equity management.

5. Advertising Executive: Graduates can work in advertising agencies or in-house advertising departments, creating and implementing advertising campaigns. They can develop creative concepts, work with creative teams, plan media placements, and evaluate the effectiveness of advertising campaigns in reaching the target audience and achieving marketing objectives.

6. Marketing Consultant: Graduates can work as marketing consultants, providing strategic advice and guidance to businesses. They can help companies develop marketing plans, identify target markets, assess competition, and recommend marketing strategies to achieve business growth and profitability. They may also specialize in specific areas such as social media marketing, content marketing, or customer relationship management.

7. Product Manager: Graduates can pursue careers as product managers, overseeing the development, launch, and marketing of new products or services. They can conduct market research, identify customer needs, define product specifications, and work closely with cross-functional teams to ensure successful product launches and ongoing product performance.

8. Business Development Manager: Graduates can work as business development managers, identifying and pursuing new business opportunities for companies. They can conduct market analysis, build strategic partnerships, negotiate contracts, and develop marketing plans to expand the customer base and drive business growth.

9. Market Analyst: Graduates can work as market analysts, analyzing market trends, competitor strategies, and consumer behavior to provide valuable insights to companies. They can assess market potential, identify emerging trends, and recommend market entry strategies for new products or new target markets.

10. Entrepreneur: Graduates with an entrepreneurial mindset can start their own businesses or work in startups, utilizing their marketing skills to create and launch successful ventures. They can identify market gaps, develop unique value propositions, and implement effective marketing strategies to establish and grow their businesses.