Graduate Certificate in Marketing Management ( Co-op )
Sheridan College, located in Ontario, Canada, is a prestigious educational institution ...
Graduate Certificate in Business Analysis and Process Management + Marketing Management (Bundled Program)
Hazel McCallion Mississauga
INTAKE: Jan & Sept
Program Overview
Sheridan College, located in Ontario, Canada, is renowned for its comprehensive and industry-focused programs. The Graduate Certificate in Business Analysis and Process Management + Marketing Management is a bundled program that combines the principles of business analysis and process management with essential marketing management skills.
Program Overview:
The Graduate Certificate in Business Analysis and Process Management + Marketing Management program at Sheridan College aims to equip students with a strong foundation in business analysis and process management, as well as marketing management skills. The program integrates theoretical knowledge with practical application, preparing graduates to excel in roles that require a deep understanding of business processes, data analysis, and marketing strategies.
Curriculum:
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Business Analysis Fundamentals: Students gain a comprehensive understanding of the principles and techniques of business analysis, including requirements gathering, process modeling, stakeholder management, and business case development.
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Process Mapping and Improvement: This course focuses on process mapping techniques, identifying process inefficiencies, and implementing process improvement initiatives. Students learn how to analyze and optimize business processes for enhanced productivity and efficiency.
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Marketing Fundamentals: Students acquire a solid foundation in marketing principles, including market analysis, consumer behavior, marketing research, and the development of marketing strategies.
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Brand Management: This course explores brand development, brand positioning, and brand equity. Students learn how to effectively manage brands, create brand messaging, and develop brand communication strategies.
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Data Analysis for Business: Students learn data analysis techniques and tools to extract insights and make data-driven decisions. They learn how to analyze business data to identify trends, patterns, and opportunities for marketing strategies.
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Business Process Modeling and Simulation: This course focuses on modeling business processes using industry-standard tools and techniques. Students learn how to simulate and analyze process models to identify bottlenecks and areas for improvement.
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Integrated Marketing Communications: Students explore various communication channels and develop integrated marketing communication strategies that align with business analysis and marketing objectives.
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Marketing Research and Analytics: This course emphasizes market research methodologies and data analysis techniques. Students learn how to collect and interpret market data to inform marketing strategies and support business analysis initiatives.
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Business Requirements Elicitation and Management: Students learn effective techniques for eliciting and managing business requirements. They gain skills in stakeholder engagement, requirements documentation, and ensuring alignment between business goals and marketing strategies.
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Strategic Marketing Planning: This course focuses on developing comprehensive marketing plans that align with organizational objectives. Students learn market analysis, target audience identification, and marketing strategy development within the context of business analysis.
Location
Hazel McCallion Mississauga
Score
IELTS 6.5
Tuition Fee
CAD 20567
Application fees: CAD $100
Postgraduate Diploma: To be eligible for a postgraduate diploma program at Sheridan College, Indian students must meet the following admission requirements:
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Completed application form: Students must submit a completed application form, along with the application fee, to the college.
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Academic requirements: Indian students should have a bachelor's degree or equivalent with a minimum average of 65%.
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English language proficiency: International students whose first language is not English must demonstrate English language proficiency by providing scores of any of the following tests:
- IELTS (minimum score of 7.0 overall)
- TOEFL (minimum score of 100 for internet-based, or 600 for paper-based)
- PTE (minimum score of 68)
- Work Experience (if required): Some programs may require students to have relevant work experience in the field.
It is important to note that meeting the minimum requirements does not guarantee admission to the programs as admission to Sheridan College is competitive.
Sheridan College does not provide scholarships to international students. However, there are other financial aid options available to international students, such as bursaries and awards. These are typically based on academic achievement, financial need, and community involvement. International students can also explore external scholarship opportunities offered by their home country's government or private organizations. It is recommended that students thoroughly research and apply for these opportunities well in advance of their desired start date at Sheridan College.
Graduates of the Graduate Certificate in Business Analysis and Process Management + Marketing Management program have a wide range of career prospects, including:
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Business Analyst: Graduates can work as business analysts, responsible for analyzing business processes, gathering requirements, and supporting marketing initiatives within organizations.
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Marketing Manager: Graduates can pursue roles as marketing managers, responsible for developing and implementing marketing strategies, managing marketing campaigns, and overseeing marketing activities.
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Process Improvement Specialist: Graduates can work as process improvement specialists, identifying inefficiencies in business processes, and implementing improvements to enhance productivity and efficiency.
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Marketing Research Analyst: Graduates can work as marketing research analysts, collecting and analyzing data on consumer behavior, market trends, and competitive landscapes to provide insights for marketing strategies and business analysis initiatives.
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Brand Manager: Graduates can pursue roles as brand managers, responsible for developing and managing brand strategies, ensuring consistent brand messaging, and aligning brand activities with marketing and business goals.
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Marketing Communications Manager: Graduates can work as marketing communications managers, overseeing advertising campaigns, public relations activities, and integrated marketing communication strategies within the context of business analysis.
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Business Process Analyst: Graduates can work as business process analysts, analyzing and optimizing business processes to drive efficiency, effectiveness, and alignment with marketing and business objectives.
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Market Research Consultant: Graduates can work as market research consultants, providing strategic guidance and expertise in market research methodologies and data analysis to support marketing strategies and business analysis initiatives.
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Project Manager: Graduates can pursue roles as project managers, overseeing marketing and business analysis projects, ensuring project success and alignment with organizational objectives.
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Marketing Consultant: Graduates can work as marketing consultants, providing strategic guidance and expertise to organizations in developing and implementing effective marketing strategies, leveraging business analysis insights.
