Graduate Certificate in Marketing Management ( Co-op )
Sheridan College, located in Ontario, Canada, is a prestigious educational institution ...
Graduate Certificate in Advertising Account Management + Marketing Management (Bundled Program)
Hazel McCallion Mississauga
INTAKE: Jan, May & Sept
Program Overview
Sheridan College, located in Ontario, Canada, is renowned for offering comprehensive and industry-focused programs. The Graduate Certificate in Advertising Account Management + Marketing Management is a bundled program that combines the principles of advertising account management with essential marketing management skills.
Program Overview:
The Graduate Certificate in Advertising Account Management + Marketing Management program at Sheridan College is designed to equip students with the knowledge and skills required to excel in advertising and marketing roles. The program combines theoretical foundations with practical application, providing graduates with a solid understanding of advertising account management strategies and effective marketing techniques.
Curriculum:
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Advertising Principles: Students gain a comprehensive understanding of the fundamentals of advertising, including the role of advertising in marketing, advertising strategies, and the creative process.
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Advertising Account Management: This course focuses on the principles and practices of advertising account management. Students learn about client relationship management, campaign planning and execution, budgeting, and measuring campaign effectiveness.
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Marketing Fundamentals: Students acquire a solid foundation in marketing principles, including market analysis, consumer behavior, marketing research, and the development of marketing strategies.
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Brand Management: This course explores brand development, brand positioning, and brand equity. Students learn how to effectively manage brands, create brand messaging, and develop brand communication strategies.
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Digital Marketing: Students delve into digital marketing strategies, including social media marketing, search engine optimization (SEO), content marketing, and online advertising.
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Advertising Campaign Planning: This course focuses on the planning and execution of advertising campaigns. Students learn how to conduct market research, identify target audiences, develop creative briefs, and measure campaign success.
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Integrated Marketing Communications: Students explore various communication channels and develop integrated marketing communication strategies that align with advertising and marketing objectives.
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Media Planning and Buying: This course covers media planning techniques, including audience analysis, media selection, and budgeting. Students also learn negotiation skills for media buying.
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Consumer Behavior: Students gain insights into consumer behavior and learn how to analyze consumer attitudes, motivations, and decision-making processes to inform advertising and marketing strategies.
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Marketing Analytics: This course focuses on data analysis techniques to measure and evaluate marketing campaigns' effectiveness. Students learn how to interpret data, derive insights, and make data-driven marketing decisions.
Location
Hazel McCallion Mississauga
Score
IELTS 6.5
Tuition Fee
CAD 20325
Application fees: CAD $100
Postgraduate Diploma: To be eligible for a postgraduate diploma program at Sheridan College, Indian students must meet the following admission requirements:
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Completed application form: Students must submit a completed application form, along with the application fee, to the college.
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Academic requirements: Indian students should have a bachelor's degree or equivalent with a minimum average of 65%.
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English language proficiency: International students whose first language is not English must demonstrate English language proficiency by providing scores of any of the following tests:
- IELTS (minimum score of 7.0 overall)
- TOEFL (minimum score of 100 for internet-based, or 600 for paper-based)
- PTE (minimum score of 68)
- Work Experience (if required): Some programs may require students to have relevant work experience in the field.
It is important to note that meeting the minimum requirements does not guarantee admission to the programs as admission to Sheridan College is competitive.
Sheridan College does not provide scholarships to international students. However, there are other financial aid options available to international students, such as bursaries and awards. These are typically based on academic achievement, financial need, and community involvement. International students can also explore external scholarship opportunities offered by their home country's government or private organizations. It is recommended that students thoroughly research and apply for these opportunities well in advance of their desired start date at Sheridan College.
Graduates of the Graduate Certificate in Advertising Account Management + Marketing Management program have a wide range of career prospects, including:
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Advertising Account Manager: Graduates can work as advertising account managers, responsible for building and maintaining client relationships, overseeing campaign execution, and ensuring client satisfaction.
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Marketing Manager: Graduates can pursue roles as marketing managers, responsible for developing and implementing marketing strategies, managing marketing campaigns, and overseeing marketing activities.
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Digital Marketing Specialist: With their knowledge of digital marketing strategies, graduates can work as digital marketing specialists, implementing and managing digital marketing campaigns, including social media marketing, SEO, and online advertising.
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Brand Manager: Graduates can work as brand managers, responsible for developing and implementing brand strategies, managing brand communications, and ensuring brand consistency across advertising and marketing initiatives.
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Marketing Communications Manager: Graduates can pursue roles as marketing communications managers, overseeing advertising campaigns, public relations activities, and integrated marketing communication strategies.
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Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data on consumer behavior, market trends, and competitive landscapes to provide insights for advertising and marketing strategies.
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Media Planner/Buyer: Graduates can work as media planners or media buyers, responsible for selecting appropriate media channels, negotiating media buys, and optimizing media budgets.
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Account Executive: Graduates can pursue roles as account executives in advertising agencies, managing client accounts, and coordinating advertising campaigns.
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Digital Content Strategist: With their knowledge of digital marketing and advertising, graduates can work as digital content strategists, developing content strategies that align with marketing objectives and target specific audiences.
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Marketing Consultant: Graduates can work as marketing consultants, providing strategic guidance and expertise to organizations in developing and implementing effective advertising and marketing strategies.
