BA Hons Accounting and Finance
The BA (Hons) Accounting and Finance program at the University of Liverpool provides a ...
MSc Marketing
Liverpool - England
INTAKE: September
Program Overview
The MSc Marketing program provides a well-rounded understanding of contemporary marketing issues, including data-driven strategies, consumer engagement, and campaign planning and implementation. Students gain the skills, knowledge, and strategic insight to lead successful marketing initiatives and drive business growth, with practical experience through real-world case studies.
Curriculum: The curriculum encompasses core marketing concepts, processes, and skills, enhancing students' ability to analyze organizational scenarios and formulate evidence-based action plans. Students explore principles and practices of marketing applicable across various sectors, from goods-centered activities to service environments, and across diverse international contexts. The program concludes with a live marketing project, where students collaborate to complete a marketing report for an organization based on a defined brief, applying core marketing concepts in a real-world setting.
Research Focus: The program integrates research-led teaching, allowing students to engage with contemporary marketing issues and develop empirical analysis skills. This approach ensures graduates are prepared to contribute effectively to marketing strategy development and evaluation.
Industry Engagement: Students benefit from guest lectures by Marketing Directors and Consultants, providing real-world expertise and advice. The program also offers hands-on experience with various public and private sector organizations, including Liverpool City Council, Liverpool University Library, Woolton Cinema, and Liverpool Farmers’ Markets, enhancing practical skills and employability.
Global Perspective: The program incorporates international case studies, team-building activities, market simulations, and career events, fostering a global outlook. Engagement with the Chartered Institute of Marketing (CIM) further enriches students' understanding of global marketing practices.
Location
Liverpool - England
Score
IELTS: 6.5
Tuition Fee
£ 28000
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 88, with at least 21 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 62 with no individual score below 51.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions
The University of Liverpool offers a range of scholarships to support students in their academic pursuits and help make higher education more accessible. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific eligibility requirements.
Vice-Chancellor's International Attainment Scholarship: This scholarship is designed for international undergraduate and postgraduate taught students who demonstrate exceptional academic achievement. The Vice-Chancellor's International Attainment Scholarship provides a reduction in tuition fees for the duration of the program.
Liverpool International College (LIC) Excellence Scholarship: The LIC Excellence Scholarship is available to international students who are progressing from Liverpool International College to an undergraduate degree program at the University of Liverpool. It offers a reduction in tuition fees for the first year of study.
Sports Scholarships: The University of Liverpool offers sports scholarships to talented athletes who have achieved a high level of sporting excellence. These scholarships provide financial support, access to training facilities, specialized coaching, and other resources to help athletes balance their academic and sporting commitments.
International Scholarships for Research Excellence (ISRE): The ISRE scholarships are awarded to international students undertaking a Ph.D. or MPhil research program at the University of Liverpool. These scholarships provide financial support, covering full tuition fees and a stipend to support living expenses.
Subject-specific Scholarships: Various academic departments at the University of Liverpool offer subject-specific scholarships to outstanding students in particular fields. These scholarships aim to recognize academic excellence and support students in their chosen disciplines. Examples include scholarships for Engineering, Business, Medicine, and Social Sciences.
Merit Scholarships: The University of Liverpool offers merit scholarships to high-achieving undergraduate students who demonstrate exceptional academic performance. These scholarships are awarded based on academic merit and provide a reduction in tuition fees for each year of study.
Widening Participation Scholarships: The Widening Participation Scholarships are designed to support students from underrepresented backgrounds who may face barriers to accessing higher education. These scholarships aim to promote social mobility and provide financial assistance to eligible students.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary.
The University of Liverpool in the UK offers the MSc Marketing course, which is designed to equip students with the knowledge and skills needed to succeed in the dynamic field of marketing. This program provides a comprehensive understanding of marketing principles, strategies, and techniques, preparing graduates for a wide range of exciting career opportunities.
Marketing Manager: Graduates can pursue careers as marketing managers, responsible for developing and implementing marketing strategies to promote products or services. They will be involved in market research, brand management, campaign planning, and customer relationship management. Marketing managers play a crucial role in driving sales, increasing brand awareness, and achieving business objectives.
Digital Marketing Specialist: With the increasing importance of digital channels, graduates can specialize in digital marketing. They can work as digital marketing specialists, focusing on areas such as search engine optimization (SEO), social media marketing, content marketing, email marketing, and online advertising. Their role involves creating and implementing digital marketing campaigns to reach target audiences and drive online engagement.
Market Research Analyst: Graduates can pursue careers as market research analysts, collecting and analyzing data to identify market trends, consumer preferences, and competitive insights. They will conduct surveys, interviews, and data analysis to provide valuable insights that inform marketing strategies and decision-making. Market research analysts help organizations understand their target markets and make informed marketing decisions.
Brand Manager: Graduates can work as brand managers, responsible for building and managing strong brand identities. They will develop brand strategies, oversee brand messaging and positioning, and ensure brand consistency across various marketing channels. Brand managers play a key role in enhancing brand equity, building customer loyalty, and differentiating products or services in competitive markets.
Advertising Executive: Graduates can pursue careers in advertising, working as advertising executives in advertising agencies or marketing departments. They will be involved in creating and managing advertising campaigns, developing creative concepts, and selecting appropriate media channels. Advertising executives play a crucial role in creating compelling messages and reaching target audiences effectively.
Product Manager: Graduates can work as product managers, responsible for overseeing the development, marketing, and management of specific products or product lines. They will conduct market research, identify customer needs, and work closely with cross-functional teams to ensure successful product launches and ongoing product performance. Product managers play a vital role in driving product innovation and maximizing product success.
Marketing Analyst: Graduates can pursue careers as marketing analysts, using data analysis techniques to evaluate marketing campaigns, measure marketing effectiveness, and make data-driven recommendations. They will work with marketing data, such as sales data, customer data, and digital analytics, to identify trends, assess marketing ROI, and optimize marketing strategies.
Public Relations Specialist: Graduates can work as public relations specialists, responsible for managing the public image and reputation of organizations. They will develop and implement PR strategies, handle media relations, and manage communications during crisis situations. Public relations specialists help organizations maintain positive relationships with stakeholders and effectively communicate their brand messages.
Market Development Manager: Graduates can work as market development managers, focusing on expanding into new markets or segments. They will conduct market research, identify growth opportunities, and develop strategies to enter new markets or attract new customer segments. Market development managers play a key role in driving business growth and diversification.
Entrepreneurship: Graduates may choose to start their own marketing-related businesses or become marketing consultants, leveraging their expertise to provide marketing services to clients. They can offer services such as marketing strategy development, digital marketing implementation, or market research and analysis.
