MSc Accounting & Finance
Sheffield Hallam University, located in the vibrant city of Sheffield in the United Kin...
Sheffield Hallam - City Campus
INTAKE: Jan & Sept
The MSc Food Consumer Marketing and Product Development program at Sheffield Hallam University is a unique and forward-thinking course that blends marketing expertise with food science and product development.
Foundations in Food Science: The program starts with a solid foundation in food science, providing students with insights into food production, quality control, and safety standards.
Consumer Behavior: Students explore consumer behavior, learning to analyze market trends, consumer preferences, and factors influencing food choices.
Product Development: A significant focus of the program is product development, where students gain hands-on experience in creating innovative food products, from concept to market.
Food Marketing Strategies: Students study effective marketing strategies tailored to the food industry, including branding, advertising, and digital marketing.
Sensory Evaluation: Sensory evaluation techniques are taught to help students assess the taste, texture, and quality of food products objectively.
Nutrition and Health: The program delves into the important intersection of nutrition and food marketing, emphasizing the development of health-conscious products.
Work Experience: One of the program's highlights is the opportunity for students to gain valuable work experience in the food industry through placements or internships. This practical experience is crucial for bridging the gap between academic learning and real-world applications.
Food Regulations: Students learn about food regulations and compliance, ensuring that their product developments align with industry standards and legal requirements.
Sustainability and Ethical Practices: The program encourages students to consider sustainability and ethical practices in food production and marketing, reflecting the growing consumer demand for responsible food choices.
Market Research: Students acquire skills in market research and analysis, enabling them to make informed decisions about product development and marketing strategies.
Entrepreneurship: Entrepreneurship modules are included for those interested in launching their own food-related businesses.
Project Work: The program typically includes a major project where students apply their knowledge and skills to solve real-world challenges faced by the food industry.
Sheffield Hallam - City Campus
IELTS 6.5
£ 17885
Postgraduate Entry Requirements:
Academic Qualifications: International students applying for postgraduate programs at Sheffield Hallam University are typically required to have a minimum academic achievement of 60% or above in their undergraduate degree or equivalent qualifications.
English language proficiency:English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Sheffield Hallam University offers a range of scholarships to international students to support their academic journey and recognize their achievements. These scholarships are designed to provide financial assistance and enhance the overall student experience.
It's important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.
Graduates of the MSc Food Consumer Marketing and Product Development program (with Work Experience) from Sheffield Hallam University are well-prepared for a range of exciting career opportunities in the food industry.
Product Development Manager: Graduates can pursue roles as product development managers, responsible for creating and launching new food products that meet consumer demands and market trends.
Food Marketing Manager: They may work as food marketing managers, overseeing marketing campaigns, branding, and promotions for food products or brands.
Market Research Analyst: Graduates can specialize in market research, analyzing consumer behavior and market trends to guide product development and marketing strategies.
Food Quality Assurance Specialist: Some may choose roles as quality assurance specialists, ensuring that food products meet safety and quality standards.
Nutrition Consultant: Graduates interested in nutrition can work as consultants, providing expertise on health-conscious food products and dietary choices.
Food Entrepreneur: Entrepreneurial graduates may establish their own food-related businesses, such as artisanal food production or healthy snack startups.
Food Sustainability Coordinator: With a focus on sustainability, graduates can contribute to sustainable food practices within the industry.
Food Regulations and Compliance Officer: Careers in ensuring compliance with food regulations and standards are also an option for graduates.
Food Analyst: Graduates may work as sensory or flavor analysts, assessing the sensory attributes of food products.
Food Educator: Some may choose to teach or provide workshops on food science, nutrition, or product development.
Consultant for Food Startups: Experienced graduates can offer consultancy services to emerging food startups.