MSc Food Consumer Marketing and Product Development with Work Experience

Sheffield Hallam - City Campus

 

INTAKE: Jan & Sept

Program Overview

The MSc Food Consumer Marketing and Product Development program at Sheffield Hallam University is a unique and forward-thinking course that blends marketing expertise with food science and product development. 

  1. Foundations in Food Science: The program starts with a solid foundation in food science, providing students with insights into food production, quality control, and safety standards.

  2. Consumer Behavior: Students explore consumer behavior, learning to analyze market trends, consumer preferences, and factors influencing food choices.

  3. Product Development: A significant focus of the program is product development, where students gain hands-on experience in creating innovative food products, from concept to market.

  4. Food Marketing Strategies: Students study effective marketing strategies tailored to the food industry, including branding, advertising, and digital marketing.

  5. Sensory Evaluation: Sensory evaluation techniques are taught to help students assess the taste, texture, and quality of food products objectively.

  6. Nutrition and Health: The program delves into the important intersection of nutrition and food marketing, emphasizing the development of health-conscious products.

  7. Work Experience: One of the program's highlights is the opportunity for students to gain valuable work experience in the food industry through placements or internships. This practical experience is crucial for bridging the gap between academic learning and real-world applications.

  8. Food Regulations: Students learn about food regulations and compliance, ensuring that their product developments align with industry standards and legal requirements.

  9. Sustainability and Ethical Practices: The program encourages students to consider sustainability and ethical practices in food production and marketing, reflecting the growing consumer demand for responsible food choices.

  10. Market Research: Students acquire skills in market research and analysis, enabling them to make informed decisions about product development and marketing strategies.

  11. Entrepreneurship: Entrepreneurship modules are included for those interested in launching their own food-related businesses.

  12. Project Work: The program typically includes a major project where students apply their knowledge and skills to solve real-world challenges faced by the food industry.

Pollster Education

Location

Sheffield Hallam - City Campus

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 17885

Postgraduate Entry Requirements:

Academic Qualifications: International students applying for postgraduate programs at Sheffield Hallam University are typically required to have a minimum academic achievement of 60% or above in their undergraduate degree or equivalent qualifications.

English language proficiency:English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.

  • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
  • TOEFL: A minimum overall score of 90, with at least 20 in Listening, 20 in Reading, 20 in Speaking, and 20 in Writing.
  • PTE Academic: A minimum overall score of 60 with no individual score below 51.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Sheffield Hallam University offers a range of scholarships to international students to support their academic journey and recognize their achievements. These scholarships are designed to provide financial assistance and enhance the overall student experience.

  1. Transform Together Scholarships: These scholarships are available for undergraduate and postgraduate students and cover a significant proportion of the tuition fees. The scholarships are awarded based on academic merit, and applicants are required to demonstrate their commitment to making a positive impact in their home country after completing their studies.
  2. GREAT Scholarships: Sheffield Hallam University participates in the GREAT Scholarships program, offering scholarships to students from selected countries. These scholarships are jointly funded by the UK government's GREAT Britain Campaign and British universities, including Sheffield Hallam. The scholarships aim to support students in pursuing postgraduate studies in various disciplines.
  3. Chevening Scholarships: Sheffield Hallam University is a Chevening partner, offering scholarships to exceptional students from Chevening-eligible countries. Chevening scholarships are fully funded and cover tuition fees, living expenses, and other study-related costs. Recipients of Chevening scholarships become part of the influential global network of Chevening Alumni.
  4. Country-Specific Scholarships: Sheffield Hallam University offers scholarships specifically designed for students from certain countries. These scholarships may be based on academic merit, financial need, or other specific criteria.  
  5. Sports Scholarships: Sheffield Hallam University recognizes the achievements of talented student-athletes by offering sports scholarships. These scholarships support athletes in balancing their academic and sporting commitments. Recipients of sports scholarships receive financial assistance, access to training facilities, coaching support, and other sports-related benefits.
  6. Partnership Scholarships: The university has established partnerships with various organizations and institutions, leading to the availability of partnership scholarships. These scholarships may be offered to students from partner institutions or through collaborations with industry partners. They provide financial support and unique opportunities for academic and professional development.

It's important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.

Graduates of the MSc Food Consumer Marketing and Product Development program (with Work Experience) from Sheffield Hallam University are well-prepared for a range of exciting career opportunities in the food industry. 

  1. Product Development Manager: Graduates can pursue roles as product development managers, responsible for creating and launching new food products that meet consumer demands and market trends.

  2. Food Marketing Manager: They may work as food marketing managers, overseeing marketing campaigns, branding, and promotions for food products or brands.

  3. Market Research Analyst: Graduates can specialize in market research, analyzing consumer behavior and market trends to guide product development and marketing strategies.

  4. Food Quality Assurance Specialist: Some may choose roles as quality assurance specialists, ensuring that food products meet safety and quality standards.

  5. Nutrition Consultant: Graduates interested in nutrition can work as consultants, providing expertise on health-conscious food products and dietary choices.

  6. Food Entrepreneur: Entrepreneurial graduates may establish their own food-related businesses, such as artisanal food production or healthy snack startups.

  7. Food Sustainability Coordinator: With a focus on sustainability, graduates can contribute to sustainable food practices within the industry.

  8. Food Regulations and Compliance Officer: Careers in ensuring compliance with food regulations and standards are also an option for graduates.

  9. Food Analyst: Graduates may work as sensory or flavor analysts, assessing the sensory attributes of food products.

  10. Food Educator: Some may choose to teach or provide workshops on food science, nutrition, or product development.

  11. Consultant for Food Startups: Experienced graduates can offer consultancy services to emerging food startups.


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