Graduate Certificate in Marketing Management ( Co-op )
Sheridan College, located in Ontario, Canada, is a prestigious educational institution ...
Graduate Certificate in Marketing Management + Project Management (Bundled Program)
Hazel McCallion Mississauga
INTAKE: Jan, May & Sept
Program Overview
Sheridan College, located in Ontario, Canada, is renowned for providing comprehensive and industry-focused programs. The Graduate Certificate in Marketing Management + Project Management is a bundled program that combines the principles of marketing management with the essential skills required to effectively manage projects.
Program Overview:
The Graduate Certificate in Marketing Management + Project Management program at Sheridan College aims to equip students with a solid foundation in marketing strategies, along with the skills necessary to plan, execute, and manage projects in a marketing context. The program integrates theoretical knowledge with practical application, preparing graduates for success in marketing roles that involve project management responsibilities.
Curriculum:
-
Marketing Fundamentals: This course provides students with a comprehensive understanding of marketing principles, including market analysis, consumer behavior, marketing research, and the development of marketing strategies.
-
Brand Management: Students learn about the importance of brand identity, brand positioning, and brand equity. The course covers topics such as brand development, brand communication, and brand loyalty.
-
Digital Marketing: This course focuses on the strategies and tactics used in digital marketing, including social media marketing, search engine optimization (SEO), content marketing, and online advertising.
-
Project Management Fundamentals: Students gain a solid foundation in project management principles, including project initiation, planning, execution, monitoring, and closing. They learn about project scope, time management, cost management, risk management, and stakeholder management.
-
Marketing Research and Analytics: Students acquire skills in market research methodologies, data collection, data analysis, and market trend interpretation. They learn how to use market research to drive marketing decision-making and inform project management processes.
-
Marketing Communications: This course covers the various aspects of marketing communications, including advertising, public relations, sales promotions, and integrated marketing communication strategies. Students learn how to incorporate effective communication strategies into their project management activities.
-
Strategic Marketing Planning: Students learn how to develop comprehensive marketing plans that align with organizational objectives. The course covers market analysis, target audience identification, and marketing strategy development within the context of project management.
-
Project Risk Management: This course focuses on identifying, assessing, and managing risks within the project management process. Students learn techniques for risk identification, risk analysis, and risk response planning, specifically tailored to marketing projects.
-
Financial Management for Marketing Projects: Students gain an understanding of financial principles and techniques relevant to marketing projects. They learn how to develop budgets, track project costs, and ensure effective financial management within marketing initiatives.
-
Project Quality Management: This course explores the principles and practices of quality management within the context of marketing projects. Students learn about quality planning, quality assurance, and quality control techniques to ensure the delivery of high-quality marketing outcomes.
Location
Hazel McCallion Mississauga
Score
IELTS 6.5
Tuition Fee
CAD 15554
Application fees: CAD $100
Postgraduate Diploma: To be eligible for a postgraduate diploma program at Sheridan College, Indian students must meet the following admission requirements:
-
Completed application form: Students must submit a completed application form, along with the application fee, to the college.
-
Academic requirements: Indian students should have a bachelor's degree or equivalent with a minimum average of 65%.
-
English language proficiency: International students whose first language is not English must demonstrate English language proficiency by providing scores of any of the following tests:
- IELTS (minimum score of 7.0 overall)
- TOEFL (minimum score of 100 for internet-based, or 600 for paper-based)
- PTE (minimum score of 68)
- Work Experience (if required): Some programs may require students to have relevant work experience in the field.
It is important to note that meeting the minimum requirements does not guarantee admission to the programs as admission to Sheridan College is competitive.
Sheridan College does not provide scholarships to international students. However, there are other financial aid options available to international students, such as bursaries and awards. These are typically based on academic achievement, financial need, and community involvement. International students can also explore external scholarship opportunities offered by their home country's government or private organizations. It is recommended that students thoroughly research and apply for these opportunities well in advance of their desired start date at Sheridan College.
Graduates of the Graduate Certificate in Marketing Management + Project Management program have diverse career prospects, including:
-
Marketing Project Manager: Graduates can work as marketing project managers, responsible for planning, executing, and managing marketing projects, ensuring successful project outcomes and meeting marketing objectives.
-
Marketing Coordinator: Graduates can pursue roles as marketing coordinators, assisting with the development and implementation of marketing plans, coordinating marketing activities, and supporting marketing projects.
-
Digital Marketing Project Manager: With their knowledge of digital marketing strategies and project management skills, graduates can work as digital marketing project managers, overseeing and executing digital marketing initiatives.
-
Brand Manager: Graduates can pursue roles as brand managers, responsible for developing and managing brand strategies, ensuring consistent brand messaging, and aligning brand activities with project objectives.
-
Marketing Research Analyst: Graduates can work as marketing research analysts, collecting and analyzing data on consumer behavior, market trends, and competitive landscapes to provide valuable insights for marketing projects.
-
Marketing Communications Manager: Graduates can work as marketing communications managers, overseeing advertising campaigns, public relations activities, and integrated marketing communication strategies within the context of projects.
-
Project Coordinator: Graduates can work as project coordinators, supporting project managers in planning, executing, and monitoring marketing projects, ensuring adherence to project timelines and budgets.
-
Entrepreneur: Graduates can utilize their knowledge and skills to start their own marketing ventures, leveraging project management methodologies to successfully execute marketing projects and drive business growth.
