MA Digital Media Management

Sheffield Hallam - City Campus

 

INTAKE: Jan & Sept

Program Overview

The MA Digital Media Management program at Sheffield Hallam University offers a comprehensive and contemporary curriculum that blends theoretical knowledge with practical skills. 

  1. Digital Media Landscape: Students gain an understanding of the digital media ecosystem, including the latest trends, technologies, and platforms shaping the industry.

  2. Media Management Principles: The program covers the fundamentals of media management, including strategic planning, budgeting, and project management.

  3. Content Creation and Curation: Students learn how to create and curate digital content across various formats, such as video, audio, written content, and interactive media.

  4. Digital Marketing Strategies: The program explores digital marketing techniques, including search engine optimization (SEO), social media marketing, and online advertising.

  5. Audience Analysis: Students study audience behavior and engagement, enabling them to tailor content and campaigns to target audiences effectively.

  6. Media Analytics: The use of data analytics tools and techniques is a significant component, helping students measure the success of digital media initiatives.

  7. Legal and Ethical Considerations: The program addresses legal and ethical issues in digital media, including copyright, privacy, and digital ethics.

  8. Digital Project Management: Students develop skills in managing digital media projects from conception to execution, ensuring projects are delivered on time and within budget.

  9. Innovation and Emerging Technologies: The curriculum explores emerging technologies such as virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) in the context of digital media.

  10. Cross-Platform Publishing: Students learn to adapt content for various platforms, including websites, mobile apps, social media, and emerging digital channels.

  11. Entrepreneurship and Startups: Aspiring entrepreneurs have the opportunity to explore digital media startup concepts and strategies.

  12. Industry Insights: The program often includes guest lectures, industry partnerships, and real-world projects, providing students with practical exposure to the digital media sector.

Pollster Education

Location

Sheffield Hallam - City Campus

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 16385

Postgraduate Entry Requirements:

Academic Qualifications: International students applying for postgraduate programs at Sheffield Hallam University are typically required to have a minimum academic achievement of 60% or above in their undergraduate degree or equivalent qualifications.

English language proficiency:English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.

  • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
  • TOEFL: A minimum overall score of 90, with at least 20 in Listening, 20 in Reading, 20 in Speaking, and 20 in Writing.
  • PTE Academic: A minimum overall score of 60 with no individual score below 51.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Sheffield Hallam University offers a range of scholarships to international students to support their academic journey and recognize their achievements. These scholarships are designed to provide financial assistance and enhance the overall student experience.

  1. Transform Together Scholarships: These scholarships are available for undergraduate and postgraduate students and cover a significant proportion of the tuition fees. The scholarships are awarded based on academic merit, and applicants are required to demonstrate their commitment to making a positive impact in their home country after completing their studies.
  2. GREAT Scholarships: Sheffield Hallam University participates in the GREAT Scholarships program, offering scholarships to students from selected countries. These scholarships are jointly funded by the UK government's GREAT Britain Campaign and British universities, including Sheffield Hallam. The scholarships aim to support students in pursuing postgraduate studies in various disciplines.
  3. Chevening Scholarships: Sheffield Hallam University is a Chevening partner, offering scholarships to exceptional students from Chevening-eligible countries. Chevening scholarships are fully funded and cover tuition fees, living expenses, and other study-related costs. Recipients of Chevening scholarships become part of the influential global network of Chevening Alumni.
  4. Country-Specific Scholarships: Sheffield Hallam University offers scholarships specifically designed for students from certain countries. These scholarships may be based on academic merit, financial need, or other specific criteria.  
  5. Sports Scholarships: Sheffield Hallam University recognizes the achievements of talented student-athletes by offering sports scholarships. These scholarships support athletes in balancing their academic and sporting commitments. Recipients of sports scholarships receive financial assistance, access to training facilities, coaching support, and other sports-related benefits.
  6. Partnership Scholarships: The university has established partnerships with various organizations and institutions, leading to the availability of partnership scholarships. These scholarships may be offered to students from partner institutions or through collaborations with industry partners. They provide financial support and unique opportunities for academic and professional development.

It's important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.

Graduates of the MA Digital Media Management program at Sheffield Hallam University are well-prepared for diverse and exciting career opportunities in the digital media industry. 

  1. Digital Media Manager: Graduates can take on managerial roles in media companies, overseeing digital content creation, distribution, and strategy.

  2. Content Strategist: Content strategists develop content plans that align with business goals and audience needs, driving engagement and brand growth.

  3. Digital Marketing Manager: These professionals lead digital marketing campaigns, optimizing online presence and customer acquisition.

  4. Social Media Manager: Social media managers create and manage social media strategies, building and engaging with online communities.

  5. Digital Analyst: Graduates can work as data analysts, using analytics tools to track digital media performance and provide actionable insights.

  6. Digital Producer: Digital producers coordinate the production of multimedia content, managing teams and project timelines.

  7. Digital Entrepreneur: Aspiring entrepreneurs can launch startups in digital media, developing innovative products and services.

  8. Media Consultant: Media consultants offer expertise in digital media strategy and implementation to organizations seeking to enhance their online presence.

  9. UX/UI Designer: Those with an interest in user experience (UX) and user interface (UI) design can create intuitive and visually appealing digital interfaces.

  10. Digital Copywriter: Copywriters specialize in crafting compelling and effective digital content, including website copy, blog posts, and advertisements.

  11. E-commerce Manager: E-commerce managers oversee online retail operations, optimizing user experience and driving sales.

  12. Academic and Educator: For those interested in academia, teaching and research positions in universities and educational institutions are potential career paths.


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