Graduate Certificate in Marketing Management ( Co-op )
Sheridan College, located in Ontario, Canada, is a prestigious educational institution ...
Graduate Certificate in Marketing Management + Business Analysis and Process Management (Bundled Program)
Hazel McCallion Mississauga
INTAKE: Jan, May & Sept
Program Overview
Sheridan College, located in Ontario, Canada, is renowned for providing comprehensive and career-focused programs. The Graduate Certificate in Marketing Management + Business Analysis and Process Management is a bundled program that combines the principles of marketing management with the skills required for effective business analysis and process improvement. .
Program Overview:
The Graduate Certificate in Marketing Management + Business Analysis and Process Management program at Sheridan College aims to equip students with a strong foundation in marketing strategies, as well as the skills needed to analyze business processes and identify areas for improvement. The program integrates theoretical knowledge with practical application, preparing graduates for success in marketing roles that require business analysis expertise.
Curriculum:
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Marketing Fundamentals: This course provides students with a comprehensive understanding of marketing principles, including market analysis, consumer behavior, marketing research, and the development of marketing strategies.
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Brand Management: Students learn about the importance of brand identity, brand positioning, and brand equity. The course covers topics such as brand development, brand communication, and brand loyalty.
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Digital Marketing: This course focuses on the strategies and tactics used in digital marketing, including social media marketing, search engine optimization (SEO), content marketing, and online advertising.
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Business Analysis Fundamentals: Students gain an understanding of business analysis principles and techniques, including requirements gathering, process modeling, stakeholder management, and documentation.
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Process Improvement: This course explores the methodologies and tools used in process improvement, including process mapping, data analysis, root cause analysis, and implementation of process changes.
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Market Research and Analytics: Students acquire skills in market research methodologies, data collection, data analysis, and market trend interpretation. They learn how to use market research to drive marketing decision-making.
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Marketing Communications: This course covers the various aspects of marketing communications, including advertising, public relations, sales promotions, and integrated marketing communication strategies.
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Strategic Marketing Planning: Students learn how to develop comprehensive marketing plans that align with organizational objectives. The course covers market analysis, target audience identification, and marketing strategy development.
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Business Process Modeling and Analysis: This course focuses on modeling and analyzing business processes using industry-standard techniques and tools. Students learn how to identify process inefficiencies and propose improvements.
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Project Management: Students gain knowledge of project management principles and techniques, including project planning, scheduling, risk management, and project execution.
Location
Hazel McCallion Mississauga
Score
IELTS 6.5
Tuition Fee
CAD 15554
Application fees: CAD $100
Postgraduate Diploma: To be eligible for a postgraduate diploma program at Sheridan College, Indian students must meet the following admission requirements:
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Completed application form: Students must submit a completed application form, along with the application fee, to the college.
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Academic requirements: Indian students should have a bachelor's degree or equivalent with a minimum average of 65%.
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English language proficiency: International students whose first language is not English must demonstrate English language proficiency by providing scores of any of the following tests:
- IELTS (minimum score of 7.0 overall)
- TOEFL (minimum score of 100 for internet-based, or 600 for paper-based)
- PTE (minimum score of 68)
- Work Experience (if required): Some programs may require students to have relevant work experience in the field.
It is important to note that meeting the minimum requirements does not guarantee admission to the programs as admission to Sheridan College is competitive.
Sheridan College does not provide scholarships to international students. However, there are other financial aid options available to international students, such as bursaries and awards. These are typically based on academic achievement, financial need, and community involvement. International students can also explore external scholarship opportunities offered by their home country's government or private organizations. It is recommended that students thoroughly research and apply for these opportunities well in advance of their desired start date at Sheridan College.
Graduates of the Graduate Certificate in Marketing Management + Business Analysis and Process Management program have diverse career prospects, including:
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Marketing Analyst: Graduates can work as marketing analysts, combining their marketing knowledge with business analysis skills to evaluate marketing campaigns, analyze market data, and provide insights for marketing strategies.
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Business Process Analyst: Graduates can pursue roles as business process analysts, identifying inefficiencies in business processes, conducting process modeling and analysis, and proposing improvements to enhance operational efficiency.
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Marketing Coordinator: Graduates can work as marketing coordinators, assisting with the development and implementation of marketing plans, coordinating marketing activities, and supporting marketing projects.
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Digital Marketing Specialist: With their knowledge of digital marketing strategies, graduates can work as digital marketing specialists, leveraging data analysis and business analysis skills to optimize digital marketing campaigns and improve customer engagement.
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Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data on consumer behavior, market trends, and competitive landscapes to provide valuable insights for marketing strategies.
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Business Development Manager: Graduates can excel in business development roles, leveraging their marketing and business analysis skills to identify new business opportunities, conduct market research, and develop strategic partnerships.
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Process Improvement Consultant: Graduates can work as consultants, specializing in business process improvement. They can help organizations identify process inefficiencies, propose solutions, and implement process changes to enhance productivity and efficiency.
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Marketing Project Manager: Graduates can pursue roles as marketing project managers, overseeing the planning, execution, and successful completion of marketing projects, ensuring adherence to timelines and budgets.
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Market Research Manager: Graduates can work as market research managers, leading market research initiatives, managing research teams, and providing strategic insights for marketing decision-making.
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Entrepreneur: Graduates can utilize their knowledge and skills to start their own marketing ventures, leveraging business analysis techniques to identify market gaps and develop innovative marketing strategies.
