MSc Food Consumer marketing and Product Development

Sheffield Hallam - City Campus

 

INTAKE: Jan & Sept

Program Overview

The MSc Food Consumer Marketing and Product Development program at Sheffield Hallam University offer a holistic understanding of the food industry, with a particular focus on marketing strategies and product development.

  1. Food Industry Insight: Students gain deep insights into the global food industry, understanding its complexities, challenges, and opportunities. This program provides a solid foundation in food science, nutrition, and food safety.

  2. Consumer Behavior Analysis: Understanding consumer behavior is vital in marketing and product development. The program explores consumer psychology, market research techniques, and data analysis to help students make informed decisions.

  3. Product Innovation: Students learn the art and science of creating innovative food products. This includes developing products that align with market trends, consumer preferences, and nutritional requirements.

  4. Marketing and Branding: Marketing is a cornerstone of success in the food industry. Students delve into marketing strategies, digital marketing, branding, and the effective use of social media for food product promotion.

  5. Sustainability and Ethics: The program emphasizes sustainable practices in the food industry, including ethical sourcing, waste reduction, and environmentally responsible product development.

  6. Regulations and Compliance: An understanding of food regulations and compliance is essential. Students become familiar with food labeling, quality control, and safety standards.

  7. Research and Project Work: The program includes research projects that allow students to apply their knowledge to real-world challenges. This practical experience enhances their problem-solving skills.

  8. Industry Engagement: Sheffield Hallam University fosters strong ties with the food industry. Students may have the opportunity to engage in industry placements, gaining hands-on experience and networking with professionals.

  9. Interdisciplinary Approach: This program draws from various disciplines, including food science, marketing, and consumer psychology, ensuring a holistic view of the food industry.

Pollster Education

Location

Sheffield Hallam - City Campus

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 16385

Postgraduate Entry Requirements:

Academic Qualifications: International students applying for postgraduate programs at Sheffield Hallam University are typically required to have a minimum academic achievement of 60% or above in their undergraduate degree or equivalent qualifications.

English language proficiency:English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.

  • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
  • TOEFL: A minimum overall score of 90, with at least 20 in Listening, 20 in Reading, 20 in Speaking, and 20 in Writing.
  • PTE Academic: A minimum overall score of 60 with no individual score below 51.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Sheffield Hallam University offers a range of scholarships to international students to support their academic journey and recognize their achievements. These scholarships are designed to provide financial assistance and enhance the overall student experience.

  1. Transform Together Scholarships: These scholarships are available for undergraduate and postgraduate students and cover a significant proportion of the tuition fees. The scholarships are awarded based on academic merit, and applicants are required to demonstrate their commitment to making a positive impact in their home country after completing their studies.
  2. GREAT Scholarships: Sheffield Hallam University participates in the GREAT Scholarships program, offering scholarships to students from selected countries. These scholarships are jointly funded by the UK government's GREAT Britain Campaign and British universities, including Sheffield Hallam. The scholarships aim to support students in pursuing postgraduate studies in various disciplines.
  3. Chevening Scholarships: Sheffield Hallam University is a Chevening partner, offering scholarships to exceptional students from Chevening-eligible countries. Chevening scholarships are fully funded and cover tuition fees, living expenses, and other study-related costs. Recipients of Chevening scholarships become part of the influential global network of Chevening Alumni.
  4. Country-Specific Scholarships: Sheffield Hallam University offers scholarships specifically designed for students from certain countries. These scholarships may be based on academic merit, financial need, or other specific criteria.  
  5. Sports Scholarships: Sheffield Hallam University recognizes the achievements of talented student-athletes by offering sports scholarships. These scholarships support athletes in balancing their academic and sporting commitments. Recipients of sports scholarships receive financial assistance, access to training facilities, coaching support, and other sports-related benefits.
  6. Partnership Scholarships: The university has established partnerships with various organizations and institutions, leading to the availability of partnership scholarships. These scholarships may be offered to students from partner institutions or through collaborations with industry partners. They provide financial support and unique opportunities for academic and professional development.

It's important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.

Graduates of the MSc Food Consumer Marketing and Product Development program at Sheffield Hallam University are well-prepared for a range of rewarding careers in the food industry. 

  1. Product Development Manager: Graduates can work as product development managers, leading teams in creating new food products that meet consumer demands and market trends.

  2. Marketing Manager: Marketing managers in the food industry develop and execute marketing campaigns, promote food products, and build brand recognition.

  3. Market Research Analyst: Those with an interest in consumer behavior can pursue careers as market research analysts, helping companies understand consumer preferences and market trends.

  4. Food Quality Assurance Manager: Graduates can work in quality control and assurance, ensuring that food products meet safety and quality standards.

  5. Sustainability and Ethical Compliance Officer: With the increasing focus on sustainability and ethical practices, professionals in this role help companies align with responsible sourcing and environmental standards.

  6. Food Consultant: Some graduates may choose to work as food consultants, advising companies on product development, marketing strategies, and regulatory compliance.

  7. Nutrition Specialist: For those with a strong nutrition background, careers as nutrition specialists, dietitians, or nutrition consultants are also viable options.

  8. Food Entrepreneur: Entrepreneurial graduates may start their food businesses, developing and marketing innovative food products.

  9. Food Blogger or Writer: With a passion for food, some graduates may choose careers as food bloggers, writers, or content creators, sharing their expertise with a wider audience.

  10. Supply Chain Manager: Graduates can work in supply chain management, ensuring the efficient production and distribution of food products.


Similar Courses
WhatsApp Enquiry Call Enquiry