Graduate Certificate in Marketing Management ( Co-op )
Sheridan College, located in Ontario, Canada, is a prestigious educational institution ...
Graduate Certificate in Marketing Management + International Business Management (Bundled Program)
Hazel McCallion Mississauga
INTAKE: Jan, May & Sept
Program Overview
Sheridan College, located in Ontario, Canada, is renowned for its comprehensive and industry-focused programs. The Graduate Certificate in Marketing Management + International Business Management is a bundled program that combines the principles of marketing management with the skills required to navigate the global business landscape.
Program Overview:
The Graduate Certificate in Marketing Management + International Business Management program at Sheridan College aims to provide students with a solid foundation in marketing strategies and international business practices. The program integrates theoretical knowledge with practical application, preparing graduates for success in the dynamic fields of marketing and global business.
Curriculum:
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Marketing Fundamentals: This course introduces students to the fundamental principles of marketing, including market analysis, consumer behavior, marketing research, and the development of marketing strategies.
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Brand Management: Students learn about the importance of brand identity, brand positioning, and brand equity. The course covers topics such as brand development, brand communication, and brand loyalty.
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Digital Marketing: This course focuses on the strategies and tactics used in digital marketing, including social media marketing, search engine optimization (SEO), content marketing, and online advertising.
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International Business Fundamentals: Students gain an understanding of international business practices, including global market analysis, cross-cultural communication, international trade regulations, and global business strategies.
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International Marketing: This course explores the unique aspects of marketing in international markets. Students learn about market entry strategies, global branding, product adaptation, and international marketing campaigns.
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Market Research and Analytics: Students acquire skills in market research methodologies, data collection, data analysis, and market trend interpretation. They learn how to use market research to drive marketing decision-making.
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Marketing Communications: This course covers the various aspects of marketing communications, including advertising, public relations, sales promotions, and integrated marketing communication strategies.
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Strategic Marketing Planning: Students learn how to develop comprehensive marketing plans that align with organizational objectives. The course covers market analysis, target audience identification, and marketing strategy development.
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International Trade and Finance: This course provides students with an understanding of the financial aspects of international trade, including foreign exchange markets, trade financing, and risk management in global business transactions.
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Global Consumer Insights: Students explore consumer behavior in diverse cultural contexts, understanding how cultural factors, social influences, and psychological factors impact consumer decision-making in global markets.
Location
Hazel McCallion Mississauga
Score
IELTS 6.5
Tuition Fee
CAD 15554
Application fees: CAD $100
Postgraduate Diploma: To be eligible for a postgraduate diploma program at Sheridan College, Indian students must meet the following admission requirements:
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Completed application form: Students must submit a completed application form, along with the application fee, to the college.
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Academic requirements: Indian students should have a bachelor's degree or equivalent with a minimum average of 65%.
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English language proficiency: International students whose first language is not English must demonstrate English language proficiency by providing scores of any of the following tests:
- IELTS (minimum score of 7.0 overall)
- TOEFL (minimum score of 100 for internet-based, or 600 for paper-based)
- PTE (minimum score of 68)
- Work Experience (if required): Some programs may require students to have relevant work experience in the field.
It is important to note that meeting the minimum requirements does not guarantee admission to the programs as admission to Sheridan College is competitive
Sheridan College does not provide scholarships to international students. However, there are other financial aid options available to international students, such as bursaries and awards. These are typically based on academic achievement, financial need, and community involvement. International students can also explore external scholarship opportunities offered by their home country's government or private organizations. It is recommended that students thoroughly research and apply for these opportunities well in advance of their desired start date at Sheridan College.
Graduates of the Graduate Certificate in Marketing Management + International Business Management program have a wide range of career prospects in various industries, including:
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Marketing Manager: Graduates can work as marketing managers, overseeing marketing strategies, brand management, and marketing campaigns for domestic and international markets.
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International Marketing Specialist: Graduates can specialize in international marketing, focusing on developing and implementing marketing strategies tailored to global markets.
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Brand Manager: Graduates can pursue roles as brand managers, responsible for developing and managing brand strategies, enhancing brand equity, and ensuring consistent brand messaging.
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Digital Marketing Specialist: With their knowledge of digital marketing strategies, graduates can work as digital marketing specialists, developing and implementing digital marketing campaigns targeted at domestic and international audiences.
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Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data on consumer behavior, market trends, and competitive landscapes to provide valuable insights for marketing strategies.
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International Business Development Manager: Graduates can excel in business development roles, identifying and pursuing international business opportunities, establishing strategic partnerships, and expanding market presence globally.
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International Trade Specialist: Graduates can pursue careers as trade specialists, facilitating international trade activities, ensuring compliance with trade regulations, and providing expertise on global market trends.
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Marketing Communications Manager: Graduates can work as marketing communications managers, overseeing advertising campaigns, public relations activities, and integrated marketing communication strategies.
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Product Manager: Graduates can work as product managers, responsible for managing product development, pricing, and marketing strategies for domestic and international markets.
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Entrepreneur: Graduates can utilize their knowledge and skills to start their own marketing ventures, launching innovative marketing campaigns and expanding their businesses in domestic and international markets.
