Graduate Certificate in Marketing Management ( Co-op )
Sheridan College, located in Ontario, Canada, is a prestigious educational institution ...
Graduate Certificate in International Business Management + Marketing Management (Bundled Program)
Hazel McCallion Mississauga
INTAKE: Jan, May & Sept
Program Overview
Sheridan College, situated in Ontario, Canada, is renowned for providing comprehensive and career-focused programs. The Graduate Certificate in International Business Management + Marketing Management is a bundled program that combines the principles of international business management with the skills required for effective marketing strategies.
Program Overview:
The Graduate Certificate in International Business Management + Marketing Management program at Sheridan College aims to equip students with a strong foundation in international business practices and strategies, while also developing their marketing expertise. The program integrates theoretical knowledge with practical application, preparing graduates for success in the dynamic field of international marketing.
Curriculum:
-
International Business Fundamentals: This course introduces students to the fundamental principles and concepts of international business, including global market analysis, cross-cultural communication, international trade regulations, and global business strategies.
-
Marketing Management: Students gain an understanding of marketing concepts, including market research, consumer behavior, branding, and product development. The focus is on developing effective marketing strategies in the context of international markets.
-
International Market Entry and Expansion: Students learn about market entry strategies, international market selection, and methods of expanding business operations globally. The course covers topics such as market assessment, market entry modes, and global distribution channels.
-
International Marketing Communications: This course explores the various aspects of international marketing communications, including advertising, public relations, digital marketing, and social media. Students learn how to develop integrated marketing communication strategies for international markets.
-
Global Consumer Insights: Students gain knowledge of consumer behavior in diverse cultural contexts. They learn how cultural factors, social influences, and psychological factors impact consumer decision-making, enabling them to develop marketing strategies that resonate with global consumers.
-
Brand Management: This course focuses on brand management principles and practices in an international context. Students learn how to develop and maintain strong brands, create brand positioning strategies, and manage brand equity globally.
-
International Sales and Negotiations: Students develop skills in international sales and negotiation techniques, understanding the complexities of selling products and services in global markets. They learn effective negotiation strategies and cross-cultural communication skills.
-
Market Research and Analytics: Students acquire skills in conducting market research, collecting and analyzing data, and deriving meaningful insights to support marketing strategies. They learn how to utilize various research methodologies and tools for data analysis.
-
International Trade and Finance: This course provides an understanding of the financial aspects of international trade, including foreign exchange markets, trade financing, and risk management in global business transactions.
-
Strategic Marketing Planning: Students learn how to develop comprehensive marketing plans, aligning marketing strategies with business objectives, conducting market analysis, and implementing effective marketing campaigns.
Location
Hazel McCallion Mississauga
Score
IELTS 6.5
Tuition Fee
CAD 19818
Application fees: CAD $100
Postgraduate Diploma: To be eligible for a postgraduate diploma program at Sheridan College, Indian students must meet the following admission requirements:
-
Completed application form: Students must submit a completed application form, along with the application fee, to the college.
-
Academic requirements: Indian students should have a bachelor's degree or equivalent with a minimum average of 65%.
-
English language proficiency: International students whose first language is not English must demonstrate English language proficiency by providing scores of any of the following tests:
- IELTS (minimum score of 7.0 overall)
- TOEFL (minimum score of 100 for internet-based, or 600 for paper-based)
- PTE (minimum score of 68)
- Work Experience (if required): Some programs may require students to have relevant work experience in the field.
It is important to note that meeting the minimum requirements does not guarantee admission to the programs as admission to Sheridan College is competitive
Sheridan College does not provide scholarships to international students. However, there are other financial aid options available to international students, such as bursaries and awards. These are typically based on academic achievement, financial need, and community involvement. International students can also explore external scholarship opportunities offered by their home country's government or private organizations. It is recommended that students thoroughly research and apply for these opportunities well in advance of their desired start date at Sheridan College.
Graduates of the Graduate Certificate in International Business Management + Marketing Management program have diverse career prospects in various industries and roles, including:
-
International Marketing Manager: Graduates can work as marketing managers with a focus on international markets, overseeing global marketing strategies, market entry, and expansion plans.
-
Brand Manager: Graduates can pursue roles as brand managers, responsible for developing and managing brand strategies, enhancing brand equity, and ensuring consistent brand messaging globally.
-
International Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data on international markets, consumer behavior, and market trends to provide valuable insights for marketing strategies.
-
Digital Marketing Specialist: With their knowledge of digital marketing strategies, graduates can work as digital marketing specialists, developing and implementing digital marketing campaigns targeted at international audiences.
-
International Sales Manager: Graduates can excel in sales management roles, developing international sales strategies, managing global sales teams, and expanding customer networks in international markets.
-
Advertising Account Manager: Graduates can work as account managers in advertising agencies, managing client accounts, developing advertising campaigns, and ensuring client satisfaction in international markets.
-
International Trade Specialist: Graduates can pursue careers as trade specialists, facilitating international trade activities, ensuring compliance with trade regulations, and providing expertise on global market trends.
-
Market Entry and Expansion Consultant: Graduates can work as consultants, assisting businesses in entering new international markets, developing market entry strategies, and expanding their global footprint.
-
Global Marketing Coordinator: Graduates can work as marketing coordinators, supporting the development and implementation of global marketing initiatives, coordinating marketing activities across multiple international markets.
-
Entrepreneur: Graduates can utilize their knowledge and skills to start their own international marketing ventures, launching global marketing campaigns, and expanding their businesses in international markets.
