Graduate Certificate in International Business Management + Advertising Account Management (Bundled Program)

Hazel McCallion Mississauga

INTAKE: Jan & Sept

Program Overview

Sheridan College is a reputable institution in Ontario, Canada, known for offering diverse and career-focused programs. One of its bundled programs, the Graduate Certificate in International Business Management + Advertising Account Management, provides students with a comprehensive understanding of international business strategies and advertising account management.

Program Overview:

The Graduate Certificate in International Business Management + Advertising Account Management program at Sheridan College is a unique bundled program designed to equip students with a combination of skills in international business and advertising account management. This program provides a solid foundation in international business principles, practices, and strategies, while also delving into the intricacies of managing advertising accounts and campaigns.

Curriculum:

International Business Fundamentals: This course introduces students to the core principles of international business, including global market analysis, cross-cultural communication, international trade regulations, and global business strategies.
Marketing Management: Students gain an understanding of marketing concepts, including market research, consumer behavior, branding, and product development. The focus is on developing effective marketing strategies in the context of international markets.
International Business Environment: This course explores the political, economic, legal, and cultural factors that impact international business operations. Students analyze global market trends, international trade policies, and the challenges and opportunities of operating in different regions.
International Market Entry and Expansion: Students learn about market entry strategies, international market selection, and methods of expanding business operations globally. The course covers topics such as market assessment, market entry modes, and global distribution channels.
International Supply Chain Management: This course examines the complexities of managing global supply chains, including logistics, transportation, inventory management, and sourcing strategies. Students learn how to optimize supply chain operations in an international context.
Global Business Negotiations: Students develop essential negotiation skills and strategies for conducting business in diverse cultural settings. The course covers negotiation techniques, cross-cultural communication, and the resolution of international business disputes.
Advertising Account Management: This course focuses on the principles and practices of advertising account management. Students learn how to develop advertising strategies, manage client relationships, create advertising campaigns, and oversee campaign execution.
Creative Strategy and Copywriting: Students explore the creative aspects of advertising, including developing compelling ad concepts, writing effective copy, and understanding the role of creativity in advertising campaigns.
Media Planning and Buying: This course covers media planning and buying techniques, including market research, media selection, budgeting, and negotiation with media outlets. Students learn how to develop media plans that reach target audiences effectively.
Integrated Marketing Communications: Students gain knowledge of integrated marketing communications (IMC) strategies, combining various marketing communication channels to deliver a consistent and impactful brand message. Topics include public relations, direct marketing, digital marketing, and event management.

Location

Hazel McCallion Mississauga

Score

IELTS 6.5

Tuition Fee

CAD 19818

Application fees: CAD $100

Postgraduate Diploma: To be eligible for a postgraduate diploma program at Sheridan College, Indian students must meet the following admission requirements:

Completed application form: Students must submit a completed application form, along with the application fee, to the college.
Academic requirements: Indian students should have a bachelor's degree or equivalent with a minimum average of 65%.
English language proficiency: International students whose first language is not English must demonstrate English language proficiency by providing scores of any of the following tests:

IELTS (minimum score of 7.0 overall)
TOEFL (minimum score of 100 for internet-based, or 600 for paper-based)
PTE (minimum score of 68)

Work Experience (if required): Some programs may require students to have relevant work experience in the field.

It is important to note that meeting the minimum requirements does not guarantee admission to the programs as admission to Sheridan College is competitive.

Sheridan College does not provide scholarships to international students. However, there are other financial aid options available to international students, such as bursaries and awards. These are typically based on academic achievement, financial need, and community involvement. International students can also explore external scholarship opportunities offered by their home country's government or private organizations. It is recommended that students thoroughly research and apply for these opportunities well in advance of their desired start date at Sheridan College.

Graduates of the Graduate Certificate in International Business Management + Advertising Account Management program have promising career prospects in various industries and roles, including:

International Marketing Manager: Graduates can pursue roles as marketing managers with a focus on international markets, overseeing global marketing strategies, market entry, and expansion plans.
Advertising Account Manager: Graduates can work as account managers in advertising agencies, managing client accounts, developing advertising campaigns, and ensuring client satisfaction.
International Business Development Manager: Graduates can excel in business development roles, identifying and pursuing international business opportunities, establishing strategic partnerships, and expanding market presence.
Global Supply Chain Manager: Graduates can pursue careers in supply chain management, overseeing global logistics, sourcing, and distribution to optimize international operations.
International Trade Specialist: Graduates can work as trade specialists, facilitating international trade activities, ensuring compliance with trade regulations, and providing expertise on global market trends.
Market Research Analyst: Graduates can leverage their skills in market research to analyze market trends, consumer behavior, and competitive landscapes, providing valuable insights for strategic decision-making.
Brand Manager: With their knowledge of advertising and marketing, graduates can work as brand managers, developing and implementing brand strategies to enhance brand equity and market positioning.
Media Planner/Buyer: Graduates can pursue roles in media planning and buying, responsible for selecting appropriate media channels and negotiating media placements to reach target audiences effectively.
International Sales Manager: Graduates can excel in sales management roles, developing international sales strategies, managing global sales teams, and expanding customer networks in international markets.
Marketing Consultant: Graduates can work as marketing consultants, providing expert advice to businesses on international marketing strategies, advertising campaigns, and market expansion plans.

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DUR: 12 Months