Graduate Certificate in Marketing Management ( Co-op )

Postgraduate Diploma: To be eligible for a postgraduate diploma program at Sheridan College, Indian students must meet the following admission requirements:

1. Completed application form: Students must submit a completed application form, along with the application fee, to the college.

2. Academic requirements: Indian students should have a bachelor's degree or equivalent with a minimum average of 65%.

3. English language proficiency: International students whose first language is not English must demonstrate English language proficiency by providing scores of any of the following tests:

• IELTS (minimum score of 7.0 overall)
• TOEFL (minimum score of 100 for internet-based, or 600 for paper-based)
• PTE (minimum score of 68)

1. Work Experience (if required): Some programs may require students to have relevant work experience in the field.

It is important to note that meeting the minimum requirements does not guarantee admission to the programs as admission to Sheridan College is competitive.

Sheridan College does not provide scholarships to international students. However, there are other financial aid options available to international students, such as bursaries and awards. These are typically based on academic achievement, financial need, and community involvement. International students can also explore external scholarship opportunities offered by their home country's government or private organizations. It is recommended that students thoroughly research and apply for these opportunities well in advance of their desired start date at Sheridan College.

The Graduate Certificate in Marketing Management (Co-op) program at Sheridan College is designed to prepare students for successful careers in the dynamic field of marketing.

1. Marketing Manager: Graduates of the program can pursue roles as marketing managers, overseeing the planning, implementation, and evaluation of marketing strategies. They develop comprehensive marketing campaigns, conduct market research, manage budgets, and collaborate with cross-functional teams to achieve organizational goals.

2. Digital Marketing Specialist: In today's digital era, the demand for digital marketing specialists is high. Graduates can leverage their skills in digital marketing, including social media marketing, SEO, content marketing, and online advertising, to help businesses enhance their online presence, engage with target audiences, and drive conversion rates.

3. Market Research Analyst: With their knowledge of market research and analytics, graduates can excel as market research analysts. They gather and analyze market data, conduct consumer surveys, and generate insights that inform marketing strategies. They play a vital role in identifying market trends, customer preferences, and competitive intelligence.

4. Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and managing brand strategies. They create brand identities, oversee brand positioning, execute brand communication campaigns, and ensure consistent brand representation across various channels. Brand managers play a crucial role in building and maintaining brand equity.

5. Advertising Account Executive: Advertising agencies seek graduates with marketing management expertise to work as account executives. These professionals collaborate with clients to understand their marketing objectives, develop advertising campaigns, coordinate with creative teams, manage budgets, and ensure successful campaign execution.

6. Sales and Business Development Manager: Graduates with a strong foundation in sales and relationship management can thrive in sales and business development roles. They develop sales strategies, build client relationships, identify new business opportunities, negotiate contracts, and achieve sales targets. These professionals play a vital role in driving revenue growth.

7. Marketing Consultant: With a diverse skill set and industry experience gained through the co-op work term, graduates can work as marketing consultants. They provide strategic advice to businesses, conduct marketing audits, develop marketing plans, and help clients optimize their marketing efforts to achieve business objectives.

8. E-commerce Specialist: As businesses increasingly focus on e-commerce, graduates can pursue roles as e-commerce specialists. They optimize online platforms, implement digital marketing strategies, manage online marketplaces, analyze e-commerce data, and drive online sales growth.

9. Product Manager: Graduates can excel as product managers, responsible for developing and managing product strategies throughout the product lifecycle. They conduct market research, define product features, set pricing strategies, collaborate with cross-functional teams, and drive product success in the market.

10. Market Analyst: With their skills in data analysis and market insights, graduates can pursue careers as market analysts. They monitor market trends, analyze competitor strategies, assess customer behavior, and provide valuable insights to support strategic decision-making within organizations.