MA Fashion Promotion

City Centre

 

INTAKE: September

Program Overview

The MA Fashion Promotion program at Birmingham City University is a highly esteemed course designed to prepare students for dynamic and influential roles in the field of fashion promotion and marketing. 

  1. Fashion Marketing and Communication: The program covers essential aspects of fashion marketing, communication, and promotion, providing students with a solid foundation in these areas.

  2. Digital Marketing: Emphasis is placed on digital marketing strategies, including social media marketing, influencer marketing, content creation, and e-commerce, to keep students updated with the evolving digital landscape.

  3. Fashion Branding: Students learn about fashion branding strategies, including brand identity development, brand storytelling, and brand management.

  4. Fashion Show Production: The curriculum includes modules on fashion show production, where students gain practical experience in organizing and promoting fashion events.

  5. Visual Merchandising: Visual merchandising is a key component of the program, teaching students how to create compelling in-store displays and retail experiences.

  6. Industry Engagement: Birmingham City University maintains strong connections with the fashion industry, offering students opportunities for internships, industry projects, and exposure to current industry practices.

Pollster Education

Location

City Centre

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 16870

Postgraduate Entry Requirements:

  • Minimum Academic Qualifications: International students applying for postgraduate programs are typically required to hold a bachelor's degree or an equivalent qualification with a minimum academic achievement of 55% or above.
  • English Language Proficiency: Similar to undergraduate programs, applicants need to demonstrate English language proficiency. The required minimum scores for language proficiency tests are as follows:
    • IELTS: Overall score of 6.5, with no individual component below 6.0.
    • TOEFL (iBT): Overall score ranging from 79 to 88.
    • PTE Academic: Overall score ranging from 56 to 59.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

These scholarships provide opportunities for talented students to pursue their studies at Birmingham City University

  1. Vice-Chancellor's International Scholarship:This scholarship is available to international students applying for full-time undergraduate or postgraduate programs at Birmingham City University.The scholarship covers a portion of the tuition fees, providing a financial boost to successful applicants.Eligibility criteria, application deadlines, and the scholarship amount may vary, so it is important to check the university's official website for the most up-to-date information.
  2. Academic Merit Scholarship:Birmingham City University offers the Academic Merit Scholarship to high-achieving international students who demonstrate exceptional academic performance.The scholarship is available for both undergraduate and postgraduate programs.Eligibility criteria, application procedures, and the scholarship amount may differ based on the level of study and program, so it is advisable to visit the university's official website for specific details.
  3. Country-Specific Scholarships:Birmingham City University provides scholarships specifically tailored to students from certain countries or regions.These scholarships aim to promote diversity and cultural exchange, and the eligibility criteria, application requirements, and scholarship amounts can vary depending on the country or region.International students should check the university's website or contact the admissions office to find out if there are any country-specific scholarships available for their nationality.
  4. External Scholarships and Funding:Birmingham City University also encourages international students to explore external scholarship opportunities offered by governmental and non-governmental organizations, as well as corporate sponsors.The university's dedicated scholarship and funding team can provide guidance and support in identifying and applying for external scholarships.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Graduates of the MA Fashion Promotion program at Birmingham City University have diverse and promising career opportunities within the fashion and marketing industry. 

  1. Fashion Marketing Manager: Graduates can work as fashion marketing managers, developing and executing marketing campaigns, brand strategies, and promotional activities for fashion brands.

  2. Digital Marketing Specialist: Those interested in digital marketing can pursue roles as digital marketing specialists, focusing on online advertising, social media marketing, and e-commerce strategies.

  3. Fashion Public Relations (PR) Manager: Graduates can become fashion PR managers, responsible for managing the public image of fashion brands, handling media relations, and organizing press events.

  4. Fashion Brand Manager: Those with a passion for fashion branding can work as fashion brand managers, overseeing the branding and identity of fashion companies.

  5. Visual Merchandiser: Graduates can work as visual merchandisers, responsible for creating visually appealing displays in retail stores and fashion boutiques.

  6. Fashion Show Producer: Some students may choose to become fashion show producers, organizing and managing fashion events, runway shows, and exhibitions.


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